The role of perceived behavioural control in away-from-home recycling
Neale, K & Vitartas, P 2010, 'The role of perceived behavioural control in away-from-home recycling', in R Russell-Bennet & S Rundle-Thiele (eds), Proceedings of Connecting thought and action: International Nonprofit and Social Marketing Conference (INSM), Brisbane, Qld. 15-16 July. Faculty of Business, Queensland University of Technology, Brisbane, Qld., pp. 119-123. ISBN: 9781741073201
Most research examining the use of theoretical models, such as the Theory of Planned Behaviour (TPB) and cost-benefit trade-off, to predict recycling behaviour have been undertaken in a normal residential setting. Little research has examined whether the theory can also explain the recycling behaviour of people staying in a temporary residential setting (i.e. away-from-home.) Waste produced by visitors directly impacts the overall success of a recycling program (Ha, 2005). Consequently it is important for policy makers to consider the recycling behaviour of away-from-home residents
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