Title

Marketing tourist destinations to media savvy consumers: an alternative model

Document Type

Conference publication

Publication details

Hanlan, J & Kelly, SJ 2006, 'Marketing tourist destinations to media savvy consumers: an alternative model', in B O'Mahony & P Whitelaw (eds), To the city and beyond: proceedings of the Council for Australian University Tourism and Hospitality Education (CAUTHE) conference, Melbourne, Vic., 6-9 February, School of Hospitality and Management, Victoria University, Melbourne, Vic. ISBN: 0975058517

Peer Reviewed

Peer-Reviewed