Title

Identifying successful e-branding strategies in Thailand

Document Type

Conference publication

Publication details

Chirawatthanangkoon, S & Kelly, SJ 2005, 'Identifying successful e-branding strategies in Thailand', in N Mansor, LT Sang, MS Saiman & KA Wahab (eds), Proceedings of the 2nd International Conference of the Asian Academy of Applied Business (AAAB), Padang, Indonesia, 28-30 July, Asian Academy of Applied Business, Indonesia.

Peer Reviewed

Peer-Reviewed

Additional information

Best Paper Award

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