Cultural influences on Internet and media use: a comparison of Thai and Australian student usage
Vitartas, P, Sangkamanee, S & Scott, D 2004, 'Cultural influences on Internet and media use: a comparison of Thai and Australian student usage', Australasian Journal of Business and Social Inquiry, vol. 2, no. 2.
Publisher's version of this article is available at http://pandora.nla.gov.au/tep/37232
This research investigated student use of the Internet, television and print media in two countries with different national cultures namely an Asian country, Thailand, and a western country, Australia. The results indicated that most of the anticipated differences attributable to national cultures did not occur in the case of Internet use and only minor differences in Internet use were noted between Internet users in the two countries. In the case of television and print media use, the nature of media consumption did reflect most of the anticipated effects of the cultural differences between the two countries.