Title

The role of values in cause-related marketing: a Thai pharmaceutical industry study; contributions, controversies and continuing challenges in the worlds of consumer protection and competition

Document Type

Presentation

Publication details

Apirattanapimolchai, A & Vitartas, P 2009, 'The role of values in cause-related marketing: a Thai pharmaceutical industry study; contributions, controversies and continuing challenges in the worlds of consumer protection and competition', paper presented to Marketing and Public Policy Conference, Washington DC., May 28-30.

Share

COinS