Title

Using content analysis to evaluate changes in topics of a marketing practitioner publication

Document Type

Presentation

Publication details

Herington, C, Vitartas, P & Hay, R 1998, 'Using content analysis to evaluate changes in topics of a marketing practitioner publication', paper presented to Australia and New Zealand Marketing Academy Conference, Dunedin NZ., 29th November - 3rd December.

This document is currently not available here.

Share

COinS