Title

Fostering business students' creative problem solving through marketing planning

Document Type

Conference publication

Publication details

von der Heidt, T 2012, 'Fostering business students' creative problem solving through marketing planning', in I Bitran (ed.), XXIII International Society for Professional Innovation Management (ISPIM) Conference: action for innovation; innovating from experience, Barcelona, Spain, 17-20 June, ISPIM.

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