Title

Evaluating lapsed clients in the health and weight loss industry: the challenge of a mature market and the need for a relational approach

Document Type

Conference publication

Publication details

Kelly, SJ & Harrison, JL 2003, 'Evaluating lapsed clients in the health and weight loss industry: the challenge of a mature market and the need for a relational approach ', in JE Lewin (ed.), Marketing across borders and boundaries: proceedings of the World Marketing Congress, Perth, WA, 11-14 June, World Marketing Congress, Halifax, UK. ISBN: 093783061

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