Title

The role of relationship marketing and networking in foreign market entry and sustained competitiveness by Australian SMEs

Document Type

Book chapter

Publication details

Kelly, SJ 2000, 'The role of relationship marketing and networking in foreign market entry and sustained competitiveness by Australian SMEs', in G Ogunmokun & R Gabbay (eds), Advances in international marketing and global strategy , Academic Press International, Perth, WA, pp. 24-36. ISBN: 0958572054

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