Title

The engagement of customers beyond their expected roles

Document Type

Article

Publication details

Pervan, SJ & Bove, LL 2011, 'The engagement of customers beyond their expected roles', Journal of Strategic Marketing, vol. 19, no. 7, pp. 551-4.

Published version available from:

http://dx.doi.org/10.1080/0965254X.2011.599498

Additional information

Guest editorial