ePublications@SCU

Title

The engagement of customers beyond their expected roles

Authors

Simon J. Pervan, Southern Cross UniversityFollow
Liliana L. Bove, University of Melbourne

Document Type

Popular Press

Publication details

Pervan, SJ & Bove, LL 2011, 'The engagement of customers beyond their expected roles', Journal of Strategic Marketing, vol. 19, no. 7, pp. 551-4.

Published version available from:

http://dx.doi.org/10.1080/0965254X.2011.599498

Additional information

Guest editorial