"Strategic brand management" by Richard Rosenbaum-Elliot, Larry Percy et al.

Southern Cross Business School

Strategic brand management

Richard Rosenbaum-Elliot
Larry Percy
Simon J. Pervan, Southern Cross UniversityFollow

Book

Rosenbaum-Elliot, R, Percy, L & Pervan, S 2011, Strategic brand management, Oxford University Press, Oxford, UK. ISBN: 9780199565214

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