Title

The empirical link between customer service, brand loyalty, store community, personalization, customization and customer retention levels

Document Type

Conference publication

Publication details

Julian, CC, Ahmed, ZU, Binti Che Wel, CA & Bojei, J 2011, 'The empirical link between customer service, brand loyalty, store community, personalization, customization and customer retention levels', in Proceedings of 8th Academy for Global Business Advancement (AGBA) World Congress Dalian, China, 15-17 October, Academy for Global Business Advancement, pp. 83-92.

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