Title
The empirical link between customer service, brand loyalty, store community, personalization, customization and customer retention levels
Document Type
Presentation
Publication details
Julian, CC, Ahmed, ZU, Binti Che Wel, CA & Bojei, J 2011, 'The empirical link between customer service, brand loyalty, store community, personalization, customization and customer retention levels', in Proceedings of 8th Academy for Global Business Advancement (AGBA) World Congress Dalian, China, 15-17 October, pp. 83-92.
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