Title

The empirical link between resources, networks and export marketing performance and the implications for developing countries

Document Type

Article

Publication details

Julian, CC, Ahmed, ZU, Mohamad, O & Tooksoon, P 2012, 'The empirical link between resources, networks and export marketing performance and the implications for developing countries', Journal of Transnational Management, vol. 17, no. 1, pp. 63-88.

The publisher's version of this article is available at

http://dx.doi.org/10.1080/15475778.2012.650125

Peer Reviewed

Peer-Reviewed

Abstract

This study examines the empirical link between organizational resources (production resources, financial resources, human resources, R&D resources, and reputation resources), networks (institutional, government, and research) and export marketing performance in export market ventures in a developing country context. The study was based on an empirical investigation of firms involved in exporting to foreign countries from Thailand. The primary data for the study were collected from a self-administered mail survey of 950 export market ventures from the manufacturing sector in Thailand. The study findings suggest that financial, human, R&D resources, and all networks had a significant positive impact on export marketing performance.