Title

Product strategy and innovation at Glaceau Vitaminwater

Document Type

Book chapter

Publication details

von der Heidt, T 2011, 'Product strategy and innovation at Glaceau Vitaminwater', in WM Pride, OC Ferrell, B Lukas, S Schembri & O Niininen (eds), Marketing principles, Cengage Learning, South Melbourne, Vic. ISBN: 9780170190862

Share

COinS