Title
Product strategy and innovation at Glaceau Vitaminwater
Document Type
Contribution to Book
Publication details
von der Heidt, T 2011, 'Product strategy and innovation at Glaceau Vitaminwater', in WM Pride, OC Ferrell, B Lukas, S Schembri & O Niininen (eds), Marketing principles, Cengage Learning, South Melbourne, Vic. ISBN: 9780170190862
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