Julian, CC, Wachter, RM & Mueller, CB 2010, 'Role of trust revisited in International Joint Venture (IJV) top managment teams', Proceedings of 4th Biennial Conference of the Academy of World Business, Marketing and Management Development: managing and marketing organizations in an era of global economic uncertainty and environmental complexity, Oulu, Finland, 12-15 July, Academy of World Business, Marketing and Management Development, Miami, Florida, vol. 4, no. 1, pp. 590-600. ISBN: 9780975227237
This study revisits and examines the role of trust at the group and firm level by examining trust in IJV top management teams (TMTs) and its impact on decision quality, decision implementation and goal attainment in IJV TMTs in Thailand. The primary data for the study were collected from a self-administered mail survey of 829 Thai-Foreign IJVs in Thailand. The sample consisted of 88 firms that operated in the following industries: agriculture, mining, light industries, metal working, electronics, chemicals and services. From the application of the Path Regression Analysis it was concluded that there were significant correlations between trust and cohesion, decision quality, decision implementation, and goal attainment. Communication frequency and cultural heterogeneity did not contribute much to predicting levels of trust among members of these teams.