Title

Cognitive dissonance and individuals' response stratgies as a basis for audience segmentation to deduce factory-farmed meat consumption

Document Type

Conference publication

Publication details

von der Heidt, T , Bergmann, I & Maller, C 2010, 'Cognitive dissonance and individuals' response stratgies as a basis for audience segmentation to deduce factory-farmed meat consumption', in R Russell-Bennett & S Rundle-Thiele (eds), Proceedings of the International Non-Profit and Social Marketing Conference (INSM), Brisbane, Qld., 15-16 July, INSM, pp. 32-35. ISBN: 9781741073201.

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