Title

A manager’s guide to e-tailing success in China’s retail industry

Document Type

Conference publication

Publication details

Xuan, W, Xu, J & Quaddus, M 2007, 'A manager’s guide to e-tailing success in China’s retail industry', Proceedings of the 13th Asia Pacific Management Conference, Melbourne, Vic., 18-20 November, Asia Pacific Management Review, Tainan, Taiwan, pp. 179-184.

Abstract

This paper reports and summarizes the important findings of a study into the success factors of e-tailing in China. The clear implications for managerial practices are discussed in this paper. The future research directions are also pointed out.

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