A manager’s guide to e-tailing success in China’s retail industry
Xuan, W, Xu, J & Quaddus, M 2007, 'A manager’s guide to e-tailing success in China’s retail industry', Proceedings of the 13th Asia Pacific Management Conference, Melbourne, Vic., 18-20 November, Asia Pacific Management Review, Tainan, Taiwan, pp. 179-184.
This paper reports and summarizes the important findings of a study into the success factors of e-tailing in China. The clear implications for managerial practices are discussed in this paper. The future research directions are also pointed out.