Title

Factors influencing online advertising: a national survey among small and medium enterprises in Australia

Document Type

Book chapter

Publication details

Heiligtag, J, XU, J & Quaddus, M 2009, 'Factors influencing online advertising: a national survey among small and medium enterprises in Australia', in J Xu & M Quaddus (eds), E-Business in the 21st century: realities challenges and outlook, World Scientific Publishing Company, Singapore, pp. 97-144. ISBN: 9789812836748

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