Title

Australia and New Zealand bank: targeting the valued customer

Authors

Peter Vitartas

Document Type

Book chapter

Publication details

Vitartas, P 2009, 'Australia and New Zealand bank: targeting the valued customer', in RA Kerin, SW Hartley, W Rudelius & LG Theng (eds), Marketing in Asia, pp. 661-664. ISBN: 9780071274258

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