Title

How does ecommerce help Aboriginal and Torres Strait Islander art centre marketing engage with the future?

Document Type

Conference publication

Publication details

Bendor, I, von der Heidt, T & Acker, T 2013, 'How does ecommerce help Aboriginal and Torres Strait Islander art centre marketing engage with the future?', ANZMAC 2013 Conference Proceedings, Auckland, NZ, 2-4 December, ANZMAC.

Available on Open Access

Abstract

This paper extends and challenges the way we think about marketing Aboriginal and Torres Strait Islander art. The market place and forms of marketing for this type of art are described. The role of ecommerce as a means to grow the sector is examined. Empirical literature on Aboriginal and Torres Strait Islander art marketing with and without ecommerce is reviewed. While the literature highlights opportunities and barriers to the use of ecommerce in the Aboriginal and Torres Strait Islander art marketing, little is known about how effective ecommerce practices are in this context. A research proposal for investigating economic impacts of ecommerce in the sector is outlined.