Title

Understanding Chinese consumers' housing purchase decisions: results from Wuhan

Document Type

Conference publication

Publication details

Zeng, R, von der Heidt, T & Yeong, A 2014, 'Understanding Chinese consumers' housing purchase decisions: results from Wuhan', in S Rundle-Thiele, K Kubacki & D Arli (eds), Proceedings of the 2014 Australian and New Zealand Marketing Academy Conference (ANZMAC): Agents of Change, Brisbane, Qld., 1-3 December, ANZMAC, Brisbane, Qld., pp. 374-383

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