Title

The Resource Based View (RBV) and the industrial organization theoretical frameworks: are both required to explain export marketing performance?

Document Type

Book chapter

Publication details

Julian, CC 2015 'The Resource Based View (RBV) and the industrial organization theoretical frameworks: are both required to explain export marketing performance?', in CC Julian (ed.), Research handbook on export marketing, Edward Elgar Publishing, Cheltenham, UK, pp. 368-399. ISBN: 9781781954386

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