Title

A resource-based approach to the antecedents of export marketing performance from a developing country perspective

Document Type

Conference publication

Publication details

Julian, CC, Mohamad, O, Ahmed, ZU & Tooksoon, P 2012, 'A resource-based approach to the antecedents of export marketing performance from a developing country perspective', Academy of Global Business Advancement – 9th World Congress: Advances in Global Business Research, Dubai, UAE 19-21 March, vol. 9, no. 1, pp. 971-981,

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