Title

The significance of learning and innovation for International Joint Venture (IJV) marketing performance in China

Document Type

Conference publication

Publication details

Julian, CC & Junqian, X 2012, 'The significance of learning and innovation for International Joint Venture (IJV) marketing performance in China', Academy of Global Business Advancement – 9th World Congress: Advances in Global Business Research, Dubai, UAE, 19-21, vol. 9, no. 1, pp. 1172-1181.

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