Title

What happened to Tony the Tiger? The rise and fall of Kellogg’s Cereal City USA

Document Type

Conference publication

Publication details

Che, D 2014, 'What happened to Tony the Tiger? The rise and fall of Kellogg’s Cereal City USA', in PM Chien (ed.), Tourism and hospitality in the contemporary world: trends, changes and complexity: Proceedings of the 24th CAUTHE conference, Brisbane, Qld, 10-13 August, The University of Queensland, Brisbane, Qld, pp. 787-790.

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