It's the yeast we can do: untapping sustainability trends in Australian craft breweries
Herold, DM, Manwa, F, Sen, S & Wilde, S 2016, 'It's the yeast we can do: untapping sustainability trends in Australian craft breweries', Journal of Asia Entrepreneurship and Sustainability, vol. 12, no. 2, pp. 82-110.
According to Cordella, Tugnoli, Spadoni, Santarelli and Zangrando (2008, p.\n Capturing methane - a by-product of the wastewater treatment process and a potent greenhouse gas - can also be used to generate electricity and provides up to 15 per cent of electricity needs of craft breweries. A focus on sustainability can result in a competitive advantage over less efficient companies and allow craft breweries to increase their profits at current product prices, or lower their prices to gain market share.