Document Type

Article

Publication details

Post-print of: Julian, CC & Ahmed, ZU 2005, 'The impact of barriers to export on export marketing performance', Journal of Global Marketing, vol. 19, no. 1, pp. 71-94.

Published version available from:

http://dx.doi.org/10.1300/J042v19n01_05

Peer Reviewed

Peer-Reviewed

Abstract

This study examines the impact that various barriers to export have on the export marketing performance of Queensland export market ventures. This study considers a comprehensive set of potential barriers to export identified from the literature. The unit of analysis was firms engaged in exporting to foreign markets. Data were gathered via a self-administered mail survey directed to the Managing Director of 689 Queensland firms, identified by a Queensland State Government department as being involved in exporting. The firms comprising the sample were manufacturing firms. The findings indicate that export venture management characteristics, and adapting to foreign market needs as barriers to export, were the significant predictors of export marketing performance.