Title

The relationship between export marketing competency and market orientation: the significance for export market ventures

Document Type

Conference publication

Publication details

Mohamad, O, Julian, CC, Ahmed, ZU & Sefnedi 2009, 'The relationship between export marketing competency and market orientation: the significance for export market ventures', Marketing in transition: scarcity, globalism and sustainability: Proceedings of the 14th Biennial World Marketing Congress, Oslo, Norway, 22-25 July, Academy of Marketing Science, Ruston, Louisiana, USA, pp. 223-227. ISBN: 0939783142

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