Title

The empirical link between the characteristics of a foreign market and international joint venture (IJV) marketing performance

Document Type

Conference publication

Publication details

Julian, CC 2008, 'The empirical link between the characteristics of a foreign market and international joint venture (IJV) marketing performance', Managing and marketing organizations in an era of global complexity: Proceedings of the 3rd Biennial Conference of the Academy of World Business Marketing and Management Development, Rio De Janeiro, Brazil, 14-17 July, Academy of World Business, Marketing and Management Development, Perth, WA, pp. 314-322. ISBN: 9780975227220

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