Title

Evaluating the role of marketing management competency in the performance of export market ventures

Document Type

Conference publication

Publication details

Mohamad, O, Julian, CC, Ahmed, ZU & Sefnedi 2008, 'Evaluating the role of marketing management competency in the performance of export market ventures', Managing and marketing organizations in an era of global complexity: Proceedings of the 3rd Biennial Conference of the Academy of World Business Marketing and Management Development, Rio De Janeiro, Brazil, 14-17 July, Academy of World Business, Marketing and Management Development, Perth, WA, pp. 240-250. ISBN: 9780975227220

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