Product characteristics and IJV marketing performance

Document Type

Conference publication

Publication details

Julian, CC 2006, 'Product characteristics and IJV marketing performance', Innovation and service Excellence for Competitive Advantage in the Global Environment: Proceedings of the 11th Annual Conference of Asia Pacific Decision Sciences Institute (APDSI), Hong Kong, China, 14-18 June, Asia Pacific Decision Sciences Institute, Hong Kong, China, pp. 40-43.