Title

The concept of marketing orientation and its role in international joint venture (IJV) success

Document Type

Conference publication

Publication details

Julian, CC 2006, 'The concept of marketing orientation and its role in international joint venture (IJV) success', Innovation and service excellence for competitive advantage in the global environment: Proceedings of the 11th Annual Conference of Asia Pacific Decision Sciences Institute (APDSI), Hong Kong, China, 14-18 June, Asia Pacific Decision Sciences Institute, Hong Kong, China, pp. 154-157.

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