Title

The effect of brand name on the antidepressant prescription habits of psychiatrists and general practitioners

Document Type

Presentation

Publication details

Ward, SP, O'Cass, A, Pecotich, A & Julian, CC 2005, 'The effect of brand name on the antidepressant prescription habits of psychiatrists and general practitioners', paper presented to the 9th International Conference on Marketing and Development, Thessaloniki, Greece, 8-11 June.

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