Title

The marketing performance of international subsidiaries post merger/acquisition

Document Type

Conference publication

Publication details

Hewerdine, LJ, Julian, CC & Welch, CL 2004, 'The marketing performance of international subsidiaries post merger/acquisition', Regional cooperation, strategic alliances, and world business: Proceedings of the Academy of International Business South East Asia Regional (AIBSEAR) Conference, Macau, China, 5-7 August, Hong Kong Institute of Business Studies, Lingnan University, Hong Kong, China. ISBN: 962813406X

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