Title

The marketing strategy-performance relationship of Australian export market ventures

Document Type

Conference publication

Publication details

Julian, CC & O'Cass, A 2003, 'The marketing strategy-performance relationship of Australian export market ventures', Marketing across borders and boundaries: understanding cross-functional and inter-disciplinary interfaces within an increasingly global environment: Proceedings of the World Marketing Congress, Perth, WA, 11-14 June, Academy of Marketing Science, Ruston, Louisiana, USA, pp. 658-662. ISBN: 093783061

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