Title

Export marketing: perspectives from the land down under

Document Type

Conference publication

Publication details

O'Cass, A & Julian, CC 2003, 'Export marketing: perspectives from the land down under',Marketing across borders and boundaries: understanding cross-functional and inter-disciplinary interfaces within an increasingly global environment: Proceedings of the World Marketing Congress, Perth, WA, 11-14 June, Academy of Marketing Science, Ruston, Louisiana, USA, pp. 673-677. ISBN: 093783061

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