Title

Studying the determinants of international joint venture (IJV) marketing performance in Thailand

Document Type

Conference publication

Publication details

Julian, CC & O'Cass, A 2002, 'Studying the determinants of international joint venture (IJV) marketing performance in Thailand', in J Cadeaux & A Pecotich (eds), Macromarketing in the Asia Pacific Century: Proceedings of the 27th Annual Macromarketing Conference, Sydney, NSW, 11-14 June, University of New South Wales Press, Sydney, NSW, pp. 47-60. ISBN: 0733419208

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