Title

The key factors influencing the export marketing performance of Thai export firms

Document Type

Conference publication

Publication details

Julian, CC 2001, 'The key factors influencing the export marketing performance of Thai export firms', in M Ngui, E Yosida & ZU Ahmed (eds), Business alliance for knowledge and development: inter-firm, inter-sectoral and cross cultural challenges in the Asia Pacific: Proceedings of the Academy of International Business South East Asia Region (AIBSEAR) Conference, Jakarta, Indonesia, 4-6 July, University of Wollongong Press, Wollongong, NSW. ISBN: 0864186525

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