Title

International joint venture (IJV) marketing performance in Thailand

Document Type

Conference publication

Publication details

Julian, CC & O'Cass, A 2001, 'International joint venture (IJV) marketing performance in Thailand', in S Chetty & B Collins (eds), Bridging marketing theory and practice: Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) Conference, Auckland, New Zealand, 1-5 December, Massey University Press, Auckland, New Zealand. ISBN: 0473082063

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