Title

The investigation of marketing performance in international joint ventures (IJVs) in Thailand: an exploratory study

Document Type

Conference publication

Publication details

Julian, CC 2000, 'The investigation of marketing performance in international joint ventures (IJVs) in Thailand: an exploratory study', in OHM Yau (ed.), Advances in international business: Proceedings of the Academy of International Business South East Asia Region (AIBSEAR) Conference, Hong Kong, China, 23-26 July, City University of Hong Kong, Hong Kong, China, pp. 226-248. ISBN: 9624421579

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