Title

International joint venture marketing performance in a developing country context: an empirical investigation

Document Type

Conference publication

Publication details

Julian, CC 2000, 'International joint venture marketing performance in a developing country context: an empirical investigation', in M Harker (ed.), Proceedings of the South East Queensland Marketing Educators Group Annual Conference, Maroochydore, Qld., 15-16 December 1999, University of the Sunshine Coast Press, Maroochydore, Qld., pp. 31-61. ISBN: 0957824807

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