Title

Sustainable business makes sense

Document Type

Other

Publication details

von der Heidt, T 2010, 'Sustainable business makes sense', The Northern Rivers Echo, 22 July.

Published version available from:

http://www.echonews.com.au/story/2010/07/22/sustainable-business-makes-marketing-sense/

Abstract

The topic of sustainability has become ubiquitous. We are increasingly aware of global environmental degradation and social inequity. Can marketers contribute to the goal of sustainability?