Title
Sustainable business makes sense
Document Type
Popular Press
Publication details
von der Heidt, T 2010, 'Sustainable business makes sense', The Northern Rivers Echo, 22 July.
Published version available from:
http://www.echonews.com.au/story/2010/07/22/sustainable-business-makes-marketing-sense/
Abstract
The topic of sustainability has become ubiquitous. We are increasingly aware of global environmental degradation and social inequity. Can marketers contribute to the goal of sustainability?