Chief Investigator

Dr Rudi Meir

School or Research Centre

School of Commerce and Management

Lead Partner Organisation

Southern Cross University

Contact

Dr Rudi Meir, Southern Cross University, PO Box 157, Lismore NSW 2480, Australia.

rudi.meir@scu.edu.au

Keywords

Team, tribalism, tribe, team brand value, team identity, individual and group identity, Australian professional rugby football, English professional rugby football pride, loyalty, support, supporter, identity, identify, identification, community, commitment, sport merchandise, logo, belonging, bond, singing, chanting, team song, team merchandise, team/club history, socialising, attachment, history, traditional, family, symbolic, stories, storytelling

Description

This data was collected using an online survey instrument, which was promoted to members of an English Rugby Premiership club via the club’s web site. Participants were invited to follow a link embedded into an online story promoted on the web site. This data set represents those responses submitted by participants identifying as fans of the participating club.

Data Collection Start Date

6-3-2008

Data Collection End Date

30-3-2008

Methodology

Data was collected using SurveyMonkey. Fans were invited by the club to participate in the study; a link was embedded into the online story that took participants to an external web site hosting the survey.

Creative Commons License


This work is licensed under a Creative Commons Attribution-Noncommercial 3.0 License

FoR Code

1106

Viewing Instructions

Data entered into a single Excel spreadsheet and organised by columns (122) and rows (360). The items (questions) are organised as identified above – each column represents a descrete question and the rows the individual responses to these questions. The question needs to be linked to each set of responses for that question. The responses should be linked to the appropriate gender, age, income level and years a supporter to have meaning. A copy of the original survey is available in the thesis identified above

Data Processing

SPSS and AMOS were used to conduct all analysis as identified in the thesis. The primary method of analysis was structural equation modelling (SEM).

English Super League survey responses.csv (96 kB)
English Super League Responses
Interpreting the data.txt (3 kB)
Interpreting the data

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