Title

Services marketing issues in tourism and hospitality

Document Type

Book chapter

Publication details

Sparks, B & Tideswell, C 2003, 'Services marketing issues in tourism and hospitality', in JR McColl-Kennedy (ed.), Services marketing: a managerial approach, John Wiley & Sons, Milton, Qld. ISBN: 0470800682

This article was published under Carmen Cox's maiden name, Carmen Tideswell.

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