Title

Entrepreneurial use of relationship marketing: creating growth, sustainability and performance in Australian small family owned businesses

Document Type

Conference publication

Publication details

Cameron, L, Miller, P & Spinks, W 2009, 'Entrepreneurial use of relationship marketing: creating growth, sustainability and performance in Australian small family owned businesses', in A Kocak, T Ambibola, A Özer, & L Watkins-Mathys (eds), Proceedings of AUMEC 2009 Marketing and Entrepreneurship, Antalya, Turkey, 6-9 April, Ankara University, Ankara, Turkey. ISBN: 9786055782061

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