Title
Easy exchange: case study
Document Type
Contribution to Book
Publication details
Pervan, SJ 2006, 'Easy exchange: case study', in RD Blackwell, C D'Souza, M Taghian, PW Minard & JE Engel (eds), Consumer behaviour: an Asia Pacific approach, Thomson Learning Australia, South Melbourne, Vic. ISBN: 9780170129770
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