Title

Exploring the relationship between customer loyalty to the service worker and customer citizenship behavior to the service organization

Document Type

Conference publication

Publication details

Robertson, NL, Bove, LL & Pervan, SJ 2003, 'Exploring the relationship between customer loyalty to the service worker and customer citizenship behavior to the service organization', Marketing across Borders and Boundaries: Understanding Cross-Functional and Inter-Disciplinary Interfaces Within an Increasingly Global Environment: Proceedings of the Academy of Marketing Science, World Marketing Congress, Perth, WA, 11-14 June, Curtin University of Technology, Perth, WA.

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