Title

Is Pat Rafter as good at endorsing a product as he is at tennis? a critical appraisal of celebrity endorsement models and research proposition

Document Type

Presentation

Publication details

Pervan, SJ, Potter, M & Hill, R 2000, 'Is Pat Rafter as good at endorsing a product as he is at tennis? a critical appraisal of celebrity endorsement models and research proposition', paper presented to Marketing in a Global Economy: The International Marketing Educators Conference, Buenos Aires, 28 June - 1 July.

Share

COinS