Title

An observational study of the family decision making process of Chinese immigrant families

Document Type

Book chapter

Publication details

Pervan, SJ & Lee, CKC 1998, 'An observational study of the family decision making process of Chinese immigrant families', in K Hung & KB Munro (eds), Asia Pacific Advances in Consumer Research, vol 3, Association for Consumer Research, Provo, Utah, USA, pp. 20-25.

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