Title

Antecedents of creative excellence in advertising services: a trans Tasman replication

Document Type

Presentation

Publication details

Hill, R, Pervan, SJ & Pryor, K 1998, 'Antecedents of creative excellence in advertising services: a trans Tasman replication', paper presented to the Australia and New Zealand Marketing Educators' Conference (ANZMEC), Otago, New Zealand, 29 November - 2 December.

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